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February 8, 2010
Top 10 Most Common PPC Mistakes
At SEER, many of our clients already had a Google AdWords Account they were running internally or one that was managed by a different agency when they come to us. Having inherited and analyzed many of our clients past accounts, below are the top 10 most common mistakes I see being made by both …
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January 11, 2010
Beware of a New Click Fraud Scam on Yahoo’s Search Partners
Recently in one of the accounts I manage on Yahoo, I saw a huge spike in volume.
Unlike most fraudulent clicks that will often cause a spike in your CPA as they do not result in conversions, what made this spike unique is that conversions also spiked over this same period.
Below is the graph of … -
October 19, 2009
How to Hit CPA Goals without Sacrificing Volume w/ the New Adwords Interface.
The new Google interface has been live for quite some time now and has actually completely changed the way I go about optimizing my account.
PPC Hero wrote a nice overview of the new interface back in April. Their post describes all the new changes of the interface.
One new feature I … -
September 1, 2009
PPC Profit Calculator – Is Not Using an Agency Costing You Time and Money? Plug in the Numbers and See!
One legitimate concern that potential PPC clients have when choosing a search firm to manage their PPC, is the agency’s fees. These prospects may be considering managing campaigns themselves and while they may not achieve the same results as an Agency, removing a layer of fees might seem to trump the gains of a …
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May 15, 2009
Want to Avoid a Million Dollar Mistake?
Recently, one of our clients asked us to see which dog breed was searched for more by women. The reason behind this request was that our client was working with a creative agency for a new service they were launching that would target the female population. They thought about adding a dog into the Marketing …
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February 24, 2009
How to Use Google Insights to Find Atypical SEO & PPC Performance Trends
As an experienced SEO or PPC manager, there are certain performance trends you are accustomed to seeing when you’re doing your job right. With SEO, as you optimize the site and your top keywords increase rankings, site traffic should increase and conversions should increase. For PPC, over time by optimizing your bids, expanding your …
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January 5, 2009
A Case of “The Prisoner’s Dilemma†in Search Engine Marketing
One of my clients operates in an extremely competitive market. In this cut throat – PPC environment a situation has arisen that brings me back to an Econ – 101 concept I learned about in my undergrad years – “The Prisoner’s Dilemma”
The definition of the “Prisoner’s Dilemma” pulled from Wikipedia is below:
“In this game, regardless … - Previous Entries »
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