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August 30, 2010
How to Increase Your PPC ROI w/ Modified Broad Match
A little over a month ago Google announced that they were rolling out, modified broad match, a new targeting feature for paid search advertisers. This new match type lets you create keywords with greater reach than phrase match and more control than broad match. This works by adding a “+” directly before a word in …
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April 15, 2010
Promoted Tweets- Are They Worth The Money?
Twitter recently announced that they now have their version of paid search which they are calling “Promoted Tweets”. I am sure most people have read about these by now so I won’t bore you with details on how they work. (But, if you’d like to read more check out this post on Social Media B2B.
At …
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