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March 19, 2010
The Art of Diaper War:PPC Style
Account optimization is something that PPC professionals are always striving to achieve. It is an ongoing process. One of the ways we optimize our accounts is by constantly refining ad groups and create more targeted ad copy. Higher relevance generally translates into higher CTR andQuality Score. A while back, I wrote a blog post on …
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December 18, 2009
YouTube Insight
YouTube Insight
A few months ago, we tested YouTube promote videos for one of our clients through their Google Adwords campaign. Promoted video is a good medium to test for them because they have published video content and maintain a branded YouTube channel.
To evaluate the impact of promoted videos, there is some information we can pull … -
September 5, 2009
A Glimpse of PPC Strategies in The Non-Profit World
Last week, I was helping my colleague align our PPC strategy with the client’s big PR event on a national TV show. The experience was intense yet exciting at the same time. While preparing for the PR event, our objective was to ensure that we captured anyone searching for the brand or the brand’s industry …
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August 28, 2009
It’s a Good Idea to Use Multiple Tools When Researching and Developing Keywords
Recently, I did keyword research for one of our clients. The client is an online retailer that sells snowboard and skateboard gear. When I was researching keywords, I came across a discrepancy within Google’s keyword research tools. First, I used Google’s Keyword Tool to research some general snowboarding terms. I looked …
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July 14, 2009
The 1K Impression Rule -Taking the Guess Work Out of Creating PPC Ad Groups
There are many articles talking about how to structure your PPC accounts. Here are some good ones: Is Your Paid Search Account Structure Optimal? and Back to PPC Classroom Building Effective Campaign Structure. I think it is crucial to have a good account structure because it is one of the most important elements in PPC. …
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June 9, 2009
The Analysis of The Max CPC Calculator
Recently, I came across this calculator Passive Income Machine’s Max CPC. The max CPC can be obtained by using 3 variables: ROI, Revenue/conversion and Landing page Conversion %. Visitors/conversion on the other hand is automatically adjusted based on the three variables. Below is a screen cap of the calculator:
I think that this calculator may be …
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February 16, 2009
Seven Wonders of the PPC B2B World
As I have been researching ways to optimize my B2B clients’ performance, I have found many helpful articles. Below is a summary of the articles that I have bookmarked over time. For those of you who are doing some B2B soul searching, hopefully this list will help you achieve successful PPC campaigns with many more …
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