• SEER SEER

    August 28, 2009

    It’s a Good Idea to Use Multiple Tools When Researching and Developing Keywords

    Recently, I did keyword research for one of our clients. The client is an online retailer that sells snowboard and skateboard gear. When I was researching keywords, I came across a discrepancy within Google’s keyword research tools. First, I used Google’s Keyword Tool to research some general snowboarding terms. I looked …

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  • SEER SEER

    June 5, 2008

    SEO Killed the Branding Star?

    Remember this…

    In the partial words of REM, “I…” may be “…losing my religion.” Or at least I feel like I am. I come from a branding heavy background, which I passionately believed in…beginning way back in my undergraduate classes, where I learned about the importance of developing a strong, consistent brand identity for …

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  • SEER SEER

    October 11, 2007

    Google’s Making a Liar Out of You

    As search algorithms get better (or worse per your perspective), not just anyone can get top rankings for competitive terms. Google Universal is putting more rich content on page one and Wikipedia is dominating generic terms.
    What does this mean for you?
    There’s an old saying I repeat to others often:
    “Locks are not to keep …

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  • SEER SEER

    September 4, 2007

    Will the Real Paid Search Expert Please Stand Up!

    We’ve all seen the ads adorning the top of the Google SERPs: “Adwords Secrets Exposed,” “Killing the Adwords System,” “Money Saving PPC Strategies,” and several other claims that would grab anyone’s attention who is thinking about or currently spending money on pay-per-click. The landing pages all look like they were created by the …

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  • SEER SEER

    June 27, 2007

    What do you call those water filled backpacks that runners & bikers have?

    Camelbak! That’s the correct answer. Well, it’s the brand I was seeking, and at first I didn’t know the proper name. I knew there was a “camel” in it, so I tried “camel pack.” Here’s what came back:

    This was a first search, and you can guess a user may then recognize …

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  • SEER SEER

    June 11, 2007

    Giving information to customers for free

    While researching some technical information online last night that ultimately resided in a text book, I discovered a pleasant surprise when visiting the book’s homepage. A good portion of the book’s critical information was available directly on the site.

    After leaving the site –having learned what I needed– I contemplated the business implications of taking …

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  • SEER SEER

    May 4, 2007

    SVN: my favorite software hands down

    Back in February, Laura wrote about 10 tools she cannot live without.
    I’d like to write about one tool that has changed how we produce work at SEER. SEO audience beware, this has less to do with search and more to do with common problems we all deal with when sharing files between …

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