• Adam Melson Adam Melson

    February 25, 2010

    Why a Link from The New York Times Doesn’t Matter

    A post recently flew out and received some attention about getting a link from the New York Times. This link was the end result of a linkbait exercise by the wordstream team, the proud owners of a shiny new link from a noteworthy national publication.
    Links were the goal of the exercise, primarily one from a …

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  • Adam Melson Adam Melson

    February 9, 2010

    Google Alters Results & Does Not Trust You

    Google has a good reason to not trust optimized sites.
    If I were to sell contact lenses I might decide to go after the term “Cheap Contact Lenses Online”. I’ll optimize the begeezes out of my site for that one keyword. At the end of the day, Google ranks me #1 for a four word …

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  • Adam Melson Adam Melson

    November 5, 2009

    7 Ways to Maximize Internal Linking Value

    It’s very possible your link juice is leaking. From discontinued products to press releases from years back, below are 7 ways to cork the leak and make the most of your existing site.
    1. Newsletter Archives: Even if you don’t have any, there’s still value at the end of this for you.
    Check the PR & …

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  • Adam Melson Adam Melson

    August 21, 2009

    The Dos & Don’ts of Google Base: Avoid the Headaches & Keep Making Money

    Over the past few months I’ve had a love/hate relationship with Google Base. Some days it has brought in DOUBLE the amount of sales vs organic search and some days it has gone down without any notice. Below are some Dos & Don’ts to help understand what is beneficial, what will get your feed booted, …

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  • Adam Melson Adam Melson

    August 20, 2009

    Don’t Listen to Them. The nofollow has Value.

    Google came out with their nofollow statement two months ago. Looking back on this statement, I wanted to throw some ideas out there on why I am still looking into quality sites that have nofollow links and the results we have seen in removing nofollow tags.
    Why go after quality sites with nofollow links?
    For starters, this …

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  • Adam Melson Adam Melson

    July 30, 2009

    Reporting SERP Spam: Know How to Report & Reclaim Your Rankings

    SEER works hard to improve three main items from the beginning of any SEO campaign: Site Architecture, Quality Keyword Rich Content, Drive Value with Links.
    If a keyword is ranked #58 for a keyword, we know we have some work to do. When a site jumps ahead of one of our clients and pushes them out …

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  • Adam Melson Adam Melson

    May 28, 2009

    New Google Suggest Feature Can Hurt Your PPC & SEO Campaigns

    I decided today that summer is almost here and I’m not in shape for when I go down the shore. I started searching for “bodybuilding supplements”, but before I could get past “bodybui” a link came up.

    I started searching around for some supplements like Whey Protein, Muscle Milk, NO Xplode and others that might bring …

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