• Adam Melson Adam Melson

    July 21, 2010

    Bing Updates Webmaster Tools for the Worse

    On 7/2 I posted about some fixes Bing needed to make before they start showing results for Yahoo. While I can’t take any credit for the update (nor would I want any), Bing webmaster tools was updated last night…for the worse.
    The old webmaster tools lacked in link data, error reporting, & really letting you know …

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  • Adam Melson Adam Melson

    July 2, 2010

    Sorry Bing, You’re No Google – 5 BIG Issues Bing Needs to Fix Before the Switch

    With the upcoming switch to Bing SERPs coming sooner than expected (August/September), there are a number of great things this will bring about for clients. In the same breath, there are numerous items, specifically in Bing webmaster tools, that make absolutely no sense. These are some major issues that should be reviewed before the transition.
    1. …

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  • Adam Melson Adam Melson

    April 20, 2010

    My Rankings are Gone. Troubleshooting 101

    It happens. Someone or some technology changed something & now your rankings are gone or had a significant drop. SEO is a puzzle and instead of finding out a solution, troubleshooting & crossing out potential issues is the best way we go about finding why the drop happened.
    There are hundreds of things you can …

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  • Adam Melson Adam Melson

    March 17, 2010

    9 Tips to Save Your Agency & Clients Time & Money

    I posted over a year ago about how to save your company some extra bucks. With many things still equal in our economy, I thought an updated list of seo tips and general money saving tips would be worthwhile.
    Spend Your Time on Actionable Items
    We have numerous processes and documents delivered to clients across twelve months. …

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  • Adam Melson Adam Melson

    February 25, 2010

    Why a Link from The New York Times Doesn’t Matter

    A post recently flew out and received some attention about getting a link from the New York Times. This link was the end result of a linkbait exercise by the wordstream team, the proud owners of a shiny new link from a noteworthy national publication.
    Links were the goal of the exercise, primarily one from a …

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  • Adam Melson Adam Melson

    February 9, 2010

    Google Alters Results & Does Not Trust You

    Google has a good reason to not trust optimized sites.
    If I were to sell contact lenses I might decide to go after the term “Cheap Contact Lenses Online”. I’ll optimize the begeezes out of my site for that one keyword. At the end of the day, Google ranks me #1 for a four word …

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  • Adam Melson Adam Melson

    November 5, 2009

    7 Ways to Maximize Internal Linking Value

    It’s very possible your link juice is leaking. From discontinued products to press releases from years back, below are 7 ways to cork the leak and make the most of your existing site.
    1. Newsletter Archives: Even if you don’t have any, there’s still value at the end of this for you.
    Check the PR & …

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