• Andy Taylor

    Cool strategy. I guess one limitation might be that GWT only reports on the top 2,000 queries for a site and the carousel queries might not make it in to that group, but I bet for local businesses this is less of a concern.

  • david oremland

    Wow. Very sharp find!! For many many reasons I don’t like WMT data for local businesses. Specifically: A) for a local business who cares about impressions from 1, 2, or 3 thousand miles away; B) There are only “so many real Money terms”. WMT can throw in a lot of terms that have no value in the context of overall perspective; C) From a certain perspective WMT overstates effective impressions and understates actual clicks.

    BUT!!! The above idea is terrific. It narrows perspective. Its probably a great way to test “BEST PICTURE”.

    Now dang it, while I have a number of accts, and local smb’s none are in the carousel. But I do know a lot of restaurateurs. I’m going to test it. Excellent find, excellent article. Thanks

  • Matt

    Hey Andy – That’s a really good point about the limitations of webmaster tools data. From my experience, local businesses don’t have tons and tons of queries directing users to their site, so it’s kind of bittersweet in this context. Thanks for reading!

  • Matt

    Hey David – thanks for popping over to the blog to comment. That’s one of the main downfalls of WMT data, the validity of it (terrible downfall for a data source, no?). But at least it can provide some directional information. Like you mentioned on G+, if someone changes their business’s primary image, and clicks go down, this is one of the few ways to measure that.

  • Alex Miranda

    This was absolutely brilliant. As always you found a hidden gem!!

  • Matt

    Thanks Alex – so glad you found it useful!