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  • http://www.searchenginesmarketer.com Mark Kennedy

    I’ve actually seen this taken to another level. Different campaigns, different URLs, different main domains, and even different sub-companies owned by the same Parent company. That makes it even hard to prove unless you conduct a lot of research and follow the trail.

  • Bonnie Schwartz

    @Thanks for your feedback. It really does create a dilemma. We are all worse off when this happens, but may be forced to join in the game to remain competitive.

  • http://www.msdanielle.com danielle

    this is a fantastic article. your analogy is spot-on. i ran across a thread in DP forums where someone was trying to get advice on how to go about double-serving (without calling it “double-serving”). i pointed him to this article and asked, what do you want to spend your time doing?

  • http://seerinteractive.com Bonnie Schwartz

    @danielle, thank you for your comment! Greatly appreciated. It is an extremely frustrating dilemma.