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April 28, 2010
So What Exactly Are Google Search Funnels?
Ever kill a high-spend, low converting keyword and see the account take a dive? Ever curious how many of those brand conversions are actually brand conversions? Wondered if you should bid on “review” and “compare” terms? All are very valid questions with very complicated answers. Well, they still don’t have an easy answer, but Google’s …
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April 20, 2010
My Rankings are Gone. Troubleshooting 101
It happens. Someone or some technology changed something & now your rankings are gone or had a significant drop. SEO is a puzzle and instead of finding out a solution, troubleshooting & crossing out potential issues is the best way we go about finding why the drop happened.
There are hundreds of things you can … -
April 15, 2010
Promoted Tweets- Are They Worth The Money?
Twitter recently announced that they now have their version of paid search which they are calling “Promoted Tweets”. I am sure most people have read about these by now so I won’t bore you with details on how they work. (But, if you’d like to read more check out this post on Social Media B2B.
At … -
April 14, 2010
Knowing When To Pull The Plug
Several months ago SEER Interactive had an idea to create a Return on Investment (ROI) Calculator to show our clients that an investment of “X dollars” in Search Engine Optimization returned a profit of “Y dollars”. Our hope being that as a campaign proceeded the cost per search visitor and cost per search conversion would …
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April 13, 2010
Need Links? Make Up For Your Competitors’ Shortcomings
Now that I have my first blog post under my belt, I am starting to feel a little more confident. So much so, I decided to take my small amount of industry knowledge and start up my own coconut water company. Okay, I’m only joking, but let’s just say I wasn’t. Let’s say I was …
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April 9, 2010
301 Redirect Test: How Much Link Juice are YOU Losing?
In a recent interview conducted by Eric Enge, Matt Cutts indicated that while 301 redirects are still the preferred method for migrating between pages and sites, a certain percentage of PageRank is lost through the redirect. This disclosure has stirred the pot in the SEO community – whereas before it was assumed that a 301 …
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April 7, 2010
How Universal Search threatens affiliates (and creates opportunity)
Thank you again goes to Missy Ward and Shawn Collins of the affiliate summit for letting me share bits and pieces of a few presentations at Affiliate Summit over the years…You better believe In this I’m bringing the fire for Affiliate Summit NYC (even though I am cutting down my # of speaking engagements, …
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