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February 25, 2010
Why a Link from The New York Times Doesn’t Matter
A post recently flew out and received some attention about getting a link from the New York Times. This link was the end result of a linkbait exercise by the wordstream team, the proud owners of a shiny new link from a noteworthy national publication.
Links were the goal of the exercise, primarily one from a … -
February 24, 2010
How to Use PPC to Help Build a Confident SEO Campaign
Being a company that focuses solely on SEO and PPC (along with Google Analytics to measure and analyze performance), we are often faced early on in potential client conversations with the million-dollar question: Should I focus my online efforts on SEO or PPC? Depending on the potential client’s goals, business model, etc., the conversation may …
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February 18, 2010
Quality Link Building starts with questions
The lovely folks that run the software directory at Capterra asked me to come speak at their conference recently. They were kind enough to share the video with me, and here is a snippet. This is probably the most link building tips I’ve ever squeezed into such a short time. There are …
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February 15, 2010
Avoiding Client SEO Failures – our near huge mistake
In preparation for a panel presentation I was invited to at SXSW titled “we f*cked up. Now What? Exploring failure, together” – with our pals at Happycog and some new pals like Tracey Halvorsen of Fastspot.
As I set down over lunch with the guys and girl above, I started thinking about what I could share, … -
February 11, 2010
Keyword Tool Discrepancies – How Broad Match Affects Trend Lines
We have been trying to figure out the tool discrepancies between Google Insights, Google Trends, and the Adwords Keyword Tool . We noticed that the Google Adwords tool says the phrase “snowboarding equipment” has much higher search volume than the phrase “snowboarding gear,” but Insights and Trends reveal something different. The lines for “snowboarding gear” …
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February 9, 2010
Google Alters Results & Does Not Trust You
Google has a good reason to not trust optimized sites.
If I were to sell contact lenses I might decide to go after the term “Cheap Contact Lenses Online”. I’ll optimize the begeezes out of my site for that one keyword. At the end of the day, Google ranks me #1 for a four word … -
February 8, 2010
Top 10 Most Common PPC Mistakes
At SEER, many of our clients already had a Google AdWords Account they were running internally or one that was managed by a different agency when they come to us. Having inherited and analyzed many of our clients past accounts, below are the top 10 most common mistakes I see being made by both …
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