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January 21, 2010
Hiring Fail – The hard lessons learned hiring & firing over 30 Search Professionals
My SEO career started in 99 at NetMarketing (love those guys) where I managed a team of about 5 interns. Then I went to Aon for 3 years where I had no team I was responsible for to now at SEER where we have a team of 17 search professionals and 2 admins. So …
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January 11, 2010
Beware of a New Click Fraud Scam on Yahoo’s Search Partners
Recently in one of the accounts I manage on Yahoo, I saw a huge spike in volume.
Unlike most fraudulent clicks that will often cause a spike in your CPA as they do not result in conversions, what made this spike unique is that conversions also spiked over this same period.
Below is the graph of … -
January 11, 2010
Video: B2B SEO – Keyword Research
Luckily the team at Capterra held a conference and invited me to speak at it a few months back. In this video, I am going through some keyword research strategies that apply primarily to doing keyword research for SEO for business to business (B2B) marketers. We discuss the following topics:
Using iGoogle to alert you …
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January 7, 2010
Google’s Tobacco Advertising Policy: Smoke and Mirrors?
In the world of SEM, it seems inevitable that at one point or another, you’ll find yourself up against one of Google’s countless AdWords advertising policies. Some policies are easy to work around. For example, one of our clients sells a product called WTF. Yes, that’s right: WTF. This acronym just happens to be flagged …
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January 4, 2010
Thanks for the SEO innovations in 09
So, in the spirit of the past holiday season, there are a couple of things happening in the SEO world that I am very thankful. Here they are:
#1 Google Analytics API
Google Analytics team & Avinash to you I say THANK YOU! A few things we’ve been able to do this year using …
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