• December 21, 2009

    Tool Discrepancies? Google’s Keyword Tool vs Trends & Insights

    I’m hoping one of our readers can clarify an issue for both myself and the rest of the SEER team. One of the tools that we often use for our keyword research is Google’s Keyword Tool. Recently, we noticed that this tool says the phrase “snowboarding equipment” has much higher search volume than …

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  • SEER SEER

    December 18, 2009

    YouTube Insight

    YouTube Insight
    A few months ago, we tested YouTube promote videos for one of our clients through their Google Adwords campaign. Promoted video is a good medium to test for them because they have published video content and maintain a branded YouTube channel.
    To evaluate the impact of promoted videos,  there is  some  information we can pull …

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  • Wil Reynolds Wil Reynolds

    December 14, 2009

    Develop buying guides & glossaries – get SEO rewards

    Today SEO Blackhat actually showed yet another threat to the traffic you get from your top rankings – Google answering queries that are in the form of questions in Google suggest – meaning for those of us that get “what is XYZ” queries driving traffic might see less traffic coming from those terms.
    Being a good …

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  • December 11, 2009

    How to Say No to Clients…and Keep Them!

    We’ve all been in situations where a client asks us to implement a strategy that, in our opinion, is not in their best interest when it comes down to their bottom line. This is a precarious position to be in because we want our clients to be happy with our work but even more importantly, …

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  • Rachael Gerson Rachael Gerson

    December 8, 2009

    Google Real Time Search

    Among the many exciting exciting announcements Google in the past 24 hours (Google Goggles, favorite places, Chrome for Mac, extensions for Chrome), the one that has people all a-twitter is Google Real Time Search. And now we can all see it live.
    To see Google Real Time Search results, go to http://www.google.com/trends and select one …

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  • Rachael Gerson Rachael Gerson

    December 4, 2009

    Google Visual Search and “Inside the Mind of Google”

    During CNBC’s hour-long special, “Inside the Mind of Google,” Google Product Manager Harmut Neven demoed a potential new product: Google Visual Search. With Google Visual Search on an Android phone, a searcher can simply use the smartphone to take a picture then search with that image. Google should be able to recognize …

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