• Andrew Burke Andrew Burke

    October 30, 2009

    Why Developers Should Understand Their Domain

    More often than not, people believe that developers receive requirements, create a solution, and then deliver it to the client. This often leads to the belief that developers only need a very basic understanding of the industry they are working in, and any extra domain knowledge is commonly considered just a bonus. However, a developer …

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  • October 26, 2009

    5 Must Read Articles on Landing Page Best Practices

    Running a successful PPC account requires more than just having a well organized, thoroughly researched paid search account. When SEER signs on with a new client, we learn about the company’s history, mission, business model, products & services (including inventories & margins) and main competitors as well as goals and expectations. But even with the …

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  • Andrew Burke Andrew Burke

    October 23, 2009

    Majestic SEO Review

    SEER Interactive is always on the lookout for new tools and API’s to make us more efficient and generate higher revenue for our clients. In order to do this we will be examining the tools we’ve discovered to see how useful they are based off of how they are programmed and what data they provide.
    The …

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  • Bonnie Schwartz Bonnie Schwartz

    October 19, 2009

    How to Hit CPA Goals without Sacrificing Volume w/ the New Adwords Interface.

    The new Google interface has been live for quite some time now and has actually completely changed the way I go about optimizing my account.
    PPC Hero wrote a nice overview of the new interface back in April. Their post describes all the new changes of the interface.
    One new feature I …

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  • Andrew Burke Andrew Burke

    October 15, 2009

    SemRush Review

    SEER Interactive is always on the lookout for new tools and API’s to make us more efficient and generate higher revenue for our clients. In order to do this we will be examining the tools we’ve discovered to see how useful they are based off of how they are programmed and what data they provide.
    The …

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  • Wil Reynolds Wil Reynolds

    October 12, 2009

    Bounce Rate Analysis for SEO

    This past Affiliate Summit I had the pleasure of speaking on many SEO factors, this time I discussed evaluating bounce rates, and how to get more from your SEO campaign without increasing rankings.
    Some keywords unfortunately tank well on pages that you do not wish they pulled rankings for (like a homepage), this is expecially big …

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  • October 5, 2009

    Everything You Need to Know About Google’s Local Business Center

    In July, Google introduced Local Extensions, which allow your business address to be dynamically attached to your AdWords ads. This benefits the business owner because it allows the ad to take up more real estate on the page (which should result in a CTR boost) and benefits the user because the extension will be triggered …

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