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September 22, 2009
5 Simple Steps for PPC Ad Testing Strategy
Ad Copy testing can seem like a daunting task, especially when your account has multiple campaigns/ad groups and runs across multiple platforms. However, when you take a step back and really think about the goal behind Ad Copy testing, you start to see the light at the end of the tunnel.
Let’s start at Step … -
September 21, 2009
An Important Analytics Distinction: Bounce vs Exit
Bounce rate can be an incredibly helpful metric, particularly when trying to not only drive more traffic to your website but trying to get more of that traffic to convert. However, it’s vitally important to understand what bounce rate is, how it differs from percent exit, and where you can potentially misunderstand the data.
So … -
September 21, 2009
6 steps to KILLING long tail keywords for SEOs & Content writers
When you are fortunate enough to be blessed by the Search Gods, you need to maximize that blessing, one strategy most of us probably don’t take full advantage of is blowing out the long tail keywords when we already are getting signals from the search engines that they like our site for head or …
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September 16, 2009
Losing that link building creative spark? Digg up new ideas.
I’ve already shared once how to use being pet friendly to build links. the moral was that by just visiting a client’s office and seeing their dogs, exposed an opportunity to build QUALITY links to their site.
I’d like to give some pointers on how to put yourself in a position where content that becomes … -
September 5, 2009
A Glimpse of PPC Strategies in The Non-Profit World
Last week, I was helping my colleague align our PPC strategy with the client’s big PR event on a national TV show. The experience was intense yet exciting at the same time. While preparing for the PR event, our objective was to ensure that we captured anyone searching for the brand or the brand’s industry …
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September 4, 2009
Improve Keyword Conversion Rates with Google Analytics
When you check all of your carefully selected and researched keywords, the results put a smile on your face because they are in the top spots in each of the search engines. You then look at your site traffic numbers for these keywords, and they are higher than ever. Then you scratch your head and …
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September 3, 2009
SEER is looking for the SEO rookie of the year, you game?
Hi There, SEER Interactive is looking for an SEO ROOKIE to join our team of all stars.
We are fully aware that our most successful SEO team members often came from backgrounds having very little to do with the Internet or search engines. As such we are putting out a call for people … - Previous Entries »
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