• Adam Melson Adam Melson

    July 30, 2009

    Reporting SERP Spam: Know How to Report & Reclaim Your Rankings

    SEER works hard to improve three main items from the beginning of any SEO campaign: Site Architecture, Quality Keyword Rich Content, Drive Value with Links.
    If a keyword is ranked #58 for a keyword, we know we have some work to do. When a site jumps ahead of one of our clients and pushes them out …

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  • July 29, 2009

    Magento and AdWords: A Match Made in Heaven?

    SEER is getting excited to work with our first PPC client using Magento’s ecommerce platform. Here are just a couple of features we can’t wait to get our hands on:
    Inventory Management Reports
    With Magento’s Low Stock Report, you can view the exact quantity of remaining supplies for every unique SKU in your inventory, listed from lowest …

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  • Wil Reynolds Wil Reynolds

    July 20, 2009

    Is your social media consultant a groupie, chatty cathy, or strategist?

    I would say that 65% of the social media consultants that I know talk too damn much. They are jet setting, twittering every couple minutes, going to tweet ups, talking to groups of 2nd graders about the power of social, launching twebinars and all that other useless CRAP.
    Take a second marketing managers, if …

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  • SEER SEER

    July 14, 2009

    The 1K Impression Rule -Taking the Guess Work Out of Creating PPC Ad Groups

    There are many articles talking about how to structure your PPC accounts.  Here are some good ones: Is Your Paid Search Account Structure Optimal? and Back to PPC Classroom Building Effective Campaign Structure.  I think it is crucial to have a good account structure because it is one of the most important elements in PPC.  …

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  • July 6, 2009

    How Accurate is Google’s Customized Location Targeting?

    A few weeks ago I did a little test to compare Google cost and traffic estimates to actual keyword performance using historical data from one of my accounts and comparing it to data provided by Google’s Traffic Estimator for the same list of keywords. For the group of keywords I used, the actual average daily …

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