• Adam Melson Adam Melson

    May 28, 2009

    New Google Suggest Feature Can Hurt Your PPC & SEO Campaigns

    I decided today that summer is almost here and I’m not in shape for when I go down the shore. I started searching for “bodybuilding supplements”, but before I could get past “bodybui” a link came up.

    I started searching around for some supplements like Whey Protein, Muscle Milk, NO Xplode and others that might bring …

  • Crystal Anderson Crystal Anderson

    May 18, 2009

    Yahoo Makes My Blood Boil, What About You?

    There’s often mumbles heard around PPC offices that “Yahoo !@#$%” (fill in the blank with whatever terms of endearment you’d like), followed by a “I wish it was like Google.” These are not harsh, unearned accusations toward Yahoo; They are simply the words of frustrations from kick !*@ PPC Managers who truly want to kill …

  • Bonnie Schwartz Bonnie Schwartz

    May 15, 2009

    Want to Avoid a Million Dollar Mistake?

    Recently, one of our clients asked us to see which dog breed was searched for more by women. The reason behind this request was that our client was working with a creative agency for a new service they were launching that would target the female population. They thought about adding a dog into the Marketing …

  • May 12, 2009

    How to Hit the Long Tail Keywords

    Long tail searches continue to increase as users want the most relevant results and try to be as specific as possible. According to Hitwise, longer search queries, averaging five or more words in length has increased 10% overall the past year; search queries that are eight or more words are up 22%, making keyword …

  • May 7, 2009

    Is Your Brand Protected?

    How often do you search for your trademarked terms? This is something the PPC team at SEER is compulsive about. And we get angry when we see other advertisers using our clients’ trademarked terms.
    The usual suspects are advertisers like eBay, Amazon.com, who seem to have recklessly dumped every word in the English language into an …

  • Wil Reynolds Wil Reynolds

    May 5, 2009

    How Being Pet Friendly became a Link Building Opportunity

    So, one of the CORE pillars of the newest direction we are building links is by asking clients a LOT of questions that we know attach to legitimate link building opps. What I continue to tell all people is to think of what kind of questions can you ask your clients that when they …