• March 17, 2009

    My ROAS is over 600% and I’m Losing Money?!!

    I’ve been on the prowl lately for a CPA/ROAS calculator to determine the profitability of my PPC accounts. The main problem that I run into is that most of the free CPA/ROAS tools out there don’t consider all of the factors that I’m interested in evaluating when setting CPA & ROAS goals.
    For example, let’s say …

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  • March 12, 2009

    Marketing in a Recession: Getting a Bigger Piece of a Smaller Pie

    There is always something to be learned from history, either from mistakes or successes. With the current state of the economy, I chose to focus on the positive. The other day I was thinking that there must have been businesses that thrived during a time of an economic slump. After all, there …

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  • March 6, 2009

    How Accurate is Google’s Traffic Estimator?

    Using Google’s Traffic Estimator tool is a good way to get an idea of how much a new campaign is likely to spend once it is launched. Nobody expects this tool to be perfectly accurate, I’m sure, but I always wondered just how accurate it is so I did a little test.
    To start, I ran …

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  • March 2, 2009

    Five Tips for Managing Your Google Analytics Profiles & Data

    In the past three years, I have become a convert to Google Analytics. It’s definitely not the be all, end all of analytics tools. But it’s free and more powerful than most people realize. However, Google Analytics, like any tool, is only as good as the data that is in the tool …

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  • Leslie Forgenie Leslie Forgenie

    March 1, 2009

    If Google became AJAX-based, will your current campaign metrics be enough?

    If you look in your analytics system and check your referring traffic from websites on February 4th, you will most likely see a spike in referrers from google.com on that day alone. Unless you have a link from Google’s homepage, you may have wondered, “How is this possible?”

    Recently, Google has been testing a …

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