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February 26, 2009
Have you seen the “Plus Box” in Google Sponsored Listings?
Google’s PlusBox is back in Alpha, being made available on an invitation only basis to Advertisers and seen by only 1% of users. Based on the outcome of the Alpha test, a Beta test with a larger sample size may follow. Our rep didn’t elaborate on how advertisers were chosen, but a large inventory seems …
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February 24, 2009
300% Traffic Increase from….Yahoo Answers?
SEER has an ever expanding linking process. Sometimes we deviate from this process when we see certain things ranking for keywords we’re targeting. It can be frustrating not ranking well for keywords, but if the opportunity is there to get a link or a mention from a site ranking better than our client, we’ll try …
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February 24, 2009
How to Use Google Insights to Find Atypical SEO & PPC Performance Trends
As an experienced SEO or PPC manager, there are certain performance trends you are accustomed to seeing when you’re doing your job right. With SEO, as you optimize the site and your top keywords increase rankings, site traffic should increase and conversions should increase. For PPC, over time by optimizing your bids, expanding your …
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February 18, 2009
Search Marketing Companies – phone tracking can save your budgets!
Search marketing budgets are not safe, many agencies are seeing cuts in search spend, there’s one simple way to make sure your clients are not cutting budgets on something that really is working…close the holes in the lead tracking process.
Today Laura, sent out this post on Google Analytics integration with phone tracking and Liveperson. … -
February 16, 2009
Seven Wonders of the PPC B2B World
As I have been researching ways to optimize my B2B clients’ performance, I have found many helpful articles. Below is a summary of the articles that I have bookmarked over time. For those of you who are doing some B2B soul searching, hopefully this list will help you achieve successful PPC campaigns with many more …
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February 11, 2009
25+ sites giving keyword data for free & how to use it to drive SEO success
A topic I touched on while speaking at Pubcon last year was using other people’s data to help you in keyword research. In that presentation I illustrated how so many companies put their data “out there” with links to popular searches, and thought it would be helpful for many of you to have …
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