• Wil Reynolds Wil Reynolds

    January 30, 2009

    Get your EGO out of your Twitter follower count

    Looking at your number of followers like these people as an indication of your coolness or social media prowess is a lot like picking a large stack of 500 one dollar bills over a “small” stack of 10 one hundred dollar bills. Each dollar has a different value in the same way that each twitter …

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  • January 26, 2009

    Tips on Catching Customers in Early Stages of the Buying Cycle through PPC

    Following best practices in paid search can sometimes feel mechanical. There are certain settings that apply to almost every account (such as turning off the content network on new search targeted campaigns) and I’ve often found myself implementing these best practices without really thinking about why they are being implemented in the first place. Turning …

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  • Adam Melson Adam Melson

    January 23, 2009

    Drop Your Competition 60 Places: Results of Reporting to Matt Cutts

    Matt Cutts blog published a post this week on noresults review pages. These are pages that show up when searching for “[insert product] reviews”, but the page simply says “No reviews are available. Be the first to review this product!” This definitely creates a poor user experience.
    This problem was a top complaint to the Google …

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  • Crystal Anderson Crystal Anderson

    January 16, 2009

    Keyword insertion Gone Bad!

    I literally just finished checking ad positioning for a PPC client of mine, on a new campaign we are testing around the topic of “scams.” No, we are not soliciting scams! Instead we realized that in our industry, as unfortunate as it is, there are a ton of scammers out there and therefore a ton …

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  • Wil Reynolds Wil Reynolds

    January 16, 2009

    If you get happy when others fail – you lose NOT THEM!

    Non-SEO related post coming…
    So while writing a different blog post I got inspired to write another one…
    Look at this video of Blendtec blenders

    At about 1:37 the Blendtech CEO Tom Dickson experiences some problems blending a RAKE! Notice someone in the crowd says GET THIS UP ON YouTube TODAY, you gotta get [XYZ's laptop now]…this …

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  • Bonnie Schwartz Bonnie Schwartz

    January 5, 2009

    A Case of “The Prisoner’s Dilemma” in Search Engine Marketing

    One of my clients operates in an extremely competitive market. In this cut throat – PPC environment a situation has arisen that brings me back to an Econ – 101 concept I learned about in my undergrad years – “The Prisoner’s Dilemma”
    The definition of the “Prisoner’s Dilemma” pulled from Wikipedia is below:
    “In this game, regardless …

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