How To Get (or Give) 30,000,000 Links
Friday, October 24th, 2008
Let’s play a game. What do all these sites have in common:
Philly.com
Compact Appliance
MSNBC
Hewlett-Packard
Centers for Disease Control & Prevention
AARP
MLB.com
Cornell University
Pontiac
Sports Illustrated
Ok â how many people came up with this: they all use Omniture as an analytics tool? If you did, you get partial credit because that’s only half the story.
Let’s examine part of the source code for sportsillustrated.cnn.com. And don’t forget â this is a page rank 8 site:
If you’ve looked at Omniture code before, you’ve probably seem something like this before. However, have you ever noticed the line about halfway through this code that starts with < noscript >? It contains a link to Omniture with the title “Web Analytics” (keeping in mind that “title” is different than anchor text). The rest of this tag loads a 1×1 tracking pixel (that’s what comes after img src). Now, I’m not a coding expert, but it looks to me like this is a link to Omniture.
That’s right. All the sites above link to Omniture. (more…)