• October 28, 2008

    Starbucks: Throwing Away 800 Links – Don’t Let It Happen to You

    I had to do some quick research for my marketing class (hooray Drexel Online MBA) about Starbucks and its brand image. I wanted to write a message to my cohort about the interesting dynamic at Starbucks where people identify with the brand because of their individual creation of the brand; it can be a …

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  • Davina Miranda Davina Miranda

    October 25, 2008

    Making a Comeback

    It’s amazing how Search Engine Marketing (SEM) field has changed in the past 2 years.  I was an in-house SEM associate in Washington DC about 2 years ago and due to personal reason, I had to leave the position.  Now, I’m back in the game, things have changed….for the better of course.

    I summarized the changes …

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  • October 24, 2008

    How To Get (or Give) 30,000,000 Links

    Let’s play a game. What do all these sites have in common:
    Philly.com
    Compact Appliance
    MSNBC
    Hewlett-Packard
    Centers for Disease Control & Prevention
    AARP
    MLB.com
    Cornell University
    Pontiac
    Sports Illustrated
    Ok – how many people came up with this: they all use Omniture as an analytics tool? If you did, you get partial credit because that’s only half the story.
    Let’s examine part of the …

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  • Wil Reynolds Wil Reynolds

    October 9, 2008

    Delivering content with popular platforms good for Google & good for you!

    Today I did a search and saw this:

    A Google search that is bringing in forum information – from vbulletin!
    Why do companies continue to not use off the shelf tools, to build their own CMS / Blog / Forum, I don’t know.
    By using a highly popular platform for your content delivery, you’ll likely:
    1 – …

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  • Adam Melson Adam Melson

    October 6, 2008

    Global Warming: Five Rules to Position Your SEO Company for Success

    While there are numerous posts about surviving as an SEO in a downturn economy, I think these are a bit late. Last week, UserEffect.com wrote about changes in search and Patricia Skinner wrote about customers not paying for completed SEO work. These articles along, constant industry changes, and a weak economy got me thinking about …

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  • Wil Reynolds Wil Reynolds

    October 2, 2008

    Video Post – SEO Quake – A free SEO Tool & Why you should NOT worry about Pagerank

    Its one thing to know a free SEO tool exists – it is another to share strategies on how to get the most out of it, in this SEO video, I discuss how to use SEO Quake to figure out what you are up against in SEO. The conversation also gets sidetracked to a …

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