• Leslie Forgenie Leslie Forgenie

    March 27, 2008

    Are you turning your audience away after they visit your site?

    Like millions of other fans, I’ve enjoyed watching episodes of Project Runway weekly on BravoTV, on BravoTV.com, on YouTube this past season. I, nor many of my friends my age have a cable TV or satellite subscription–Internet service is king. So in the case that there’s a cable television show that we absolutely …

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  • Bonnie Schwartz Bonnie Schwartz

    March 25, 2008

    My 72 hours of SEM Heaven and Hell: How to Use PPC to Capitalize on Unexpected Offline PR

    As Search Engine Marketers, we have to remember that we do not live in a bubble. Sometimes we get so focused on what is happening with our individual keywords, our bids and CPA that we forget there is an entire offline world of marketing and PR taking place.
    A recent client experience showed me how …

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  • Wil Reynolds Wil Reynolds

    March 24, 2008

    Content is NOT always King & SEO is not always bad

    Ok if I put two sites side by side and I told you that one ranked much better than the other given these stats, which one do you think would rank highest?

     
    Site A
    Site B

    Site Theme
    General Dircectory
    Wine ONLY

    Advertising
    3 Adsense Blocks + Banner
    None

    Last content written about wine
    2 years
    Yesterday

    Comments per year
    1.25
    456 in 3 months

    Del.ici.ous
    1000 (generic site)
    1500+ (niche site)

    Subscribers
    ??
    11,000+

    Technorati …

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  • Crystal Anderson Crystal Anderson

    March 21, 2008

    Advertisers beware – Big changes are coming in the PPC world…

    In the online advertising world, updates, small tweaks, etc. are made to the search engines on a pretty regular basis without tremendous controversy. However, the past few weeks have tested advertisers’ patience, as both Google and Yahoo! have announced some hefty upcoming changes that have caused a bit of a stir in the PPC world, …

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  • Wil Reynolds Wil Reynolds

    March 21, 2008

    The 5 Lies SEO companies tell and how to not fall for them

    SEO is an industry with unethical, unscrupulous, shady folks at every turn, and I hate what many of those people do to our industry, so I figured I’d post the following list of how SEO companies lie and how to not fall for those lies. So here goes:
    SEO Company lie #1 – Their …

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  • Wil Reynolds Wil Reynolds

    March 6, 2008

    Futureproofing your SEO strategy – What Yahoo is up to

    Just read a post over at Bill Slawski’s SEO by the SEA blog where he takes apart a recent Yahoo patent, and theorizes that:
    How much might the usability of a web page matter to a search engine? If that search engine were to look at an approximation of the layout of a web page, it …

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  • Wil Reynolds Wil Reynolds

    March 6, 2008

    Google Analytics Benchmarking – Opportunities & Problems

    Hello Friends,
    I should be sleeping right now, but I read something that I had to briefly write about. I was just in Vegas last week, presenting on how to future-proof your SEO strategy and I mentioned keeping an eye on Google / Yahoo etc using data on your site in helping them determine relevancy for …

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