• Wil Reynolds Wil Reynolds

    November 28, 2007

    Living up to your brand – do you?

    After years of hearing about how great Rackspace is as a hosting provider, we finally bucked up and paid the big guns the big dollars for their “Fanatical Support”.
    I mean, let’s be honest, how many brands accurately reflect who they SAY they are?
    So in the early phases, they truly were fanatical & we liked working …

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  • Wil Reynolds Wil Reynolds

    November 21, 2007

    Long live performance marketing – IBM predicts the end of advertising as we know it!

    An industry is in revolt, the unrest is festering and the small waves are being made. Rupert Murdoch is saying it.  Newspaper revenue is drying up (not for their web sites).
    The same week that IBM came out with a VERY interesting study titled The end of advertising as we know it.
    While starting with the fluffy …

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  • Wil Reynolds Wil Reynolds

    November 6, 2007

    Automated E-commerce SEO – how to kill your competitors that use them.

    We recently had the pleasure of working on a seasonal site, in a hectic business! What a fast pace, and then after their peak season, BOOM all traffic falls off, I am still recovering from the mental anguish and long nights but it was a BLAST, now that I can dust myself off a bit, …

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  • Leslie Forgenie Leslie Forgenie

    November 4, 2007

    SEO/SEM Checklist for Non-Profits

    Here at SEER, we are driven to help others (when we’re not conquering the SEO industry). Combining two things I love to do, I’ve outlined some simple and useful tactics any non-profit can use to boost online efforts.
    - Have you created an online donation page?
    Besides the firm dedication a non-profit needs to function, all non-profits …

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  • November 2, 2007

    Getting More Out of the Content Network?

    At SEER, we believe in giving back to the community, in whatever way you can. Earlier in the year, I knew I might be a little busy with work and business school so I started on an endeavor to grow out my hair to donate it to charity (e.g., Locks of Love). I’m …

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