• SEER SEER

    January 22, 2007

    How the playoffs in professional sports affect your PPC budget

    While walking down Broad Street in Philadelphia on a Sunday during the playoffs I noticed how fluid the merchandise market can be when a playoff game hits home. I first noticed a shirt on a mannequin that read “Giants Suck”. I was later approached by a street vendor with shirts that preemptively proclaimed an Eagles …

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  • Wil Reynolds Wil Reynolds

    January 21, 2007

    Web Entrepreneur 2.0 – 10 Characteristics of New Internet CEO’s

    Haven’t worked out in 2 weeks. Finally, at a conference in Vegas, I got a second to hit the Gym (only at hotels in Sin City would you have to PAY additional to do something healthy). On my way back from the Gym, I bumped into Kris Jones of PepperJam who was recently voted an …

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  • January 19, 2007

    Social Media Killed the MTV (Star)?

    I am 25 (ok, 26 in a couple weeks) – and finally, I feel old.
    I just found out that MTV is likely canceling Total Request Live. As Lauren Gitlin points out in her Rolling Stone article, TRL is almost the last bastion of music programming on MTV. I, like many others, have long been wondering …

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  • Wil Reynolds Wil Reynolds

    January 18, 2007

    The Apprentice Lessons – Why most of us stink at developing our keyword lists

    Episode 2
    After watching the second episode I got this one easily figured out. My Buddy Carey got fired because he didn’t look outside of his own bias to properly develop a product that would appeal to all. He made a swimsuit that appealed strongly to VERY in shape gay men. Even Derek …

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  • Wil Reynolds Wil Reynolds

    January 17, 2007

    SEO Training Courses = You’re Fired!?

    I am an avid fan of Donald Trump’s The Apprentice, and I think there are some lessons to be taken from the show that apply to SEO/SEM in some twisted way. So every week after I watch it, I’ll make some kind of crazy connection between The Apprentice and the crazy world of search marketing.
    Episode …

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  • SEER SEER

    January 9, 2007

    Can Wikiasari beat Google?

    A recent article in businessweek details the development of a new search engine from Wikipedia entitled Wikiasari, which is intended to launch early this year. The concept is to make an engine that delivers a better user experience by opening up various aspects of the system to the community. The two ways in which Wikiasari …

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  • SEER SEER

    January 5, 2007

    What really matters to Google? The Black Art Revealed

    Until recently I worked in the marketing department at a major e-commerce firm where we handled the development of websites for major blue chip companies. Unfortunately marketing was never involved in the development of these sites. That disconnect between our e-commerce management and marketing services management would later haunt me for my 2 year tenure …

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