• September 27, 2006

    Rolling Out Changes @ Yahoo!

    Over the last few months, Yahoo! has been making changes that seem to have had quite an impact on search results. Back on July 14th, Yahoo! announced that it had completed an index update. Some people were happy with the change, but overall, most of the feedback was not positive. Many companies saw their top …

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  • Wil Reynolds Wil Reynolds

    September 21, 2006

    AOL Ranking vs. Click Data should be put in context

    One of the hardest statistics to determine in Natural search engine optimization is how rankings on the SERPS affects click through rates and ROI. Ranking #1 leads to how many more clicks than #2? I thought I had myself an answer.
    Recently AOL shared data with the world on anonymous search behavior that ended up …

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  • September 13, 2006

    The Long Tail of Search

    There has been a lot of talk recently about the long tail, especially timed around the release of Chris Anderson’s new book The Long Tail: Why the Future of Business Is Selling Less of More.
    So what exactly is the long tail? When visitors are looking for your website, they will type many different terms …

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