Michael is a Senior PPC associate with Seer Interactive. His passion for data began when he started his own businesses in college, looking for ways to improve the reach of his team’s work. Throughout his professional roles in startups and small businesses, Michael’s passion for the ‘why?’ of problems regarding behavior and decisions led him to deeper analysis and more exciting questions, and eventually a career in digital marketing. Michael graduated from Drexel University with his undergraduate degree in Music Industry and an MBA in Digital Analytics in 2015 and likes to use his experience of working with creative individuals and teams to drive how he sees data and solutions.
When he’s not optimizing accounts and obsessing over new ways to mess with data, Michael can be found playing with hockey stats and scraping data from new APIs to get a leg up on his fantasy hockey league. Michael also loves reading, board games, craft beer, and late night bread baking, but when he can, is also just as at home on the judo mat or a hockey rink competing with friends. If you get the chance, be sure to ask him for a few tips on how to make the best scone ever!