Flashback to 2007, when Crystal interviewed for a gig as an SEO Account Manager joining a team of just a handful of folks. Fast forward to today and Crystal is now President of the company, having helped lead and scale Seer’s growth to over 150 team members strong, across the US. Crystal’s day-to-day role involves bringing a focus to the chaos of a fast growing digital agency, a love of solving complex challenges, and an ability to balance business with a people-centric company culture to the Seer Interactive team.
Since 2007, Crystal has taken on any and every role, responsibility and challenge necessary at Seer to deliver great results and experiences for clients and team members, including launching and leading the PPC division for over 8 years. Prior to Seer, Crystal worked at an international advertising agency in Baltimore, where she was responsible for helping to run the business, shifting between business development and managing paid media engagements to helping with all aspects of operations and finance. By the time she left the agency, she had become its VP of Business Development.
Crystal earned a dual Bachelor of Arts in International Business and Spanish from Kutztown University, where she served as President of its International Business Club and was a member of Alpha Sigma Tau. While at Kutztown, she fulfilled her passion for journalism, serving throughout the years as a news reporter, assistant news editor and the business manager. Crystal completed her Spanish courses in Spain at the Universidad de Valladolid. She earned her MBA from Rowan University (taking evening classes while at Seer), where she was earned membership in the Alpha Epsilon Lambda graduate honors fraternity.
Crystal’s downtime is spent with her family — her husband-Mike and their three kiddos — Connor, Devon & Hoagie (guess which one is furry?). You can often find her outside playing, enjoying a beach day or daydreaming of life in Spain. (Okay, okay… She’s really just wrangling the kids!)
For some light reading material and to get to know Crystal better, here’s (LINK: http://www.alessiomadeyski.com/crystal-anderson-oneill-interview/) an oldie-but-goodie of an interview. Enjoy!